If you were able to get your hands on some of the items from Beyoncé’s wintery “ICY PARK” adidas line earlier this season, perhaps you’ve had enough time to refill your funds because she’s back with a scorching new release.
The Lemonade singer has returned with a scorching new promo for her upcoming Ivy Park x adidas collaboration, after her swimwear line with adidas earlier this summer.
Naturally, Beyonce steals the show in the commercial, flashing her curves and displaying her buns while wearing an iced-out cowboy hat, a form-fitting bodysuit, and a pair of belt thigh-high boots.
While the rodeo-themed campaign is a visually spectacular method to advertise footwear and clothes, it also connects to the inspiration behind Beyoncé’s soon-to-be-released adidas collection.
The “IVY PARK RODEO” collection, according to sources, is the latest round of highly sought-after pieces, and the concepts behind the new shoes and outfits are based on the often unsung effect and influence of Black men and women on American Western culture.
This capsule will feature 58 garment designs as well as five footwear alternatives, including two adidas UltraBOOST runners, two heavy Super Sleek “Chunky” versions, and a Forum Mid, according to sources close to the star.