January 24, 2022

Maybach Media

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Beyoncé Recruited Daughters Rumi And Blue Ivy Carter For Her Halls Of Ivy Campaign

Beyoncé recently posed with her daughters Blue Ivy, 9, and Rumi, 4, for a new Adidas x Ivy Park campaign, and on Thursday, she posted an Instagram photo of the family together.

Previously teased in a short clip launching the new Halls of Ivy line, the mother-daughter outfit was black-and-white houndstooth for all three.

Sisters Blue and Rumi wore similar sports bras and leggings from the kids’ collection, while their celebrity mum sported a zip bra ($75) and tights ($85) in the same print.

The range’s sold-out Super Sleek Chunky Shoes ($140) were also worn by all three.

On Instagram, one fan commented, “Destiny’s Child is SHAKING at these trio.” Meanwhile, some fans couldn’t get enough of the Grammy winner’s lookalike kids. On “Blue & Rumi,” a fan quipped, “Beyoncé truly clicked copy and paste”.

The Halls of Ivy promotion features more than just Beyoncé’s own children. Ava, 22, and Deacon Phillippe, 18, are the daughters of Reese Witherspoon and Kobe Bryant, respectively. Natalia Bryant, the model daughter of Vanessa Bryant, appears as well.

Ivy Park’s first children’s collection was launched in August and included Blue and Rumi, along with their twin brother, Sir. In February, Icy Park’s ad featured an appearance by Beyoncé’s eldest daughter, Blue Ivy.

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image sources:

  • Beyonce With Daughters: Instagram
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