A woman has shared a simple hack that she believes could help many people cut their food shopping bill in half and all you have to do is pay more attention in the supermarket.
TikTok user Maneet Kaur has gone viral after sharing a video about supplier codes on food packaging.
The 28-year-old from Leicester discussed how many people tend to go for the more expensive option when buying food, but they might actually be wasting their money.
This is because many of the items can have the same batch and supplier codes – meaning they were supplied by the same company.
Maneet, who posts on social media as @minsmeals revealed how you can use supplier codes to find out if food sold for difference prices – pasta, for instance – is actually all from the same supplier.
The idea came to her after she watched a video on how medication is marketed. She decided to look into the same thing in the food industry and was shocked by what she found.
In a clip, the process technologist compares a 500g packet of penne pasta from Tesco, which costs 53p, with a 29p packet by Hearty Food Co – also owned by Tesco – and shows how these appear to have identical supplier codes.
Maneet suggests this means the products are from the same place and that shoppers are spending 24p more – nearly double – for the packaging alone.
“I work in the food industry so know that whatever product we make will have a supplier code on it for traceability,” she told Jam Press.
“I went into a supermarket and looked at staple foods like beans, pasta and bread and looked at the codes. It didn’t surprise me but essentially, it’s all about how these brands market it to the consumer. The only thing I can do is make people more aware that buying branded is not always the best option and we need to be more conscious about the tricks supermarkets use.”
But this isn’t her only top tip, she also has another one for shoppers to keep in mind. According to Maneet, branded food;
“Will most likely” be placed at eye-level on shelves, while the cheaper, unbranded items will “be either on the top or bottom shelves”.
So don’t forget to check all the shelves before picking your food, so you don’t end up spending more money unnecessarily.
If you’re curious to start checking your food for supplier and batch codes, Tesco have previously shared a tweet explaining where to find them.
They said: “The supplier code (SC) should be found at the back of the packaging, at the end of our address.” They added that the batch code is “the little code below the food standards stamp”.